SAAS IN THE CITY
For Seattle Academy of Arts & Sciences’s annual “SAAS in the City” fundraising event, I created a richly layered theme that celebrated the school’s “Culture of Performance” across all disciplines—Academics, Arts, Service, and Sports. Dancing symbols interlaced with the Seattle skyline provided a lyrical backdrop for an evening of vibrant performances, inspirational stories, and dynamic multi-media presentations.
The full scope of my work on this project included creation of the event theme brand and visual elements, all printed communications, digital material for social media, menus, wall-to-wall projections and slideshows, video monitor display graphics synched with a highly choreographed program and performances, and collaboration with a team of dedicated parent volunteers to carry the theme throughout environmental decorations, table settings and live auction displays.
For Seattle Academy of Arts & Sciences’s annual “SAAS in the City” fundraising event, I created a richly layered theme that celebrated the school’s “Culture of Performance” across all disciplines—Academics, Arts, Service, and Sports. Dancing symbols interlaced with the Seattle skyline provided a lyrical backdrop for an evening of vibrant performances, inspirational stories, and dynamic multi-media presentations.
The full scope of my work on this project included creation of the event theme brand and visual elements, all printed communications, digital material for social media, menus, wall-to-wall projections and slideshows, video monitor display graphics synched with a highly choreographed program and performances, and collaboration with a team of dedicated parent volunteers to carry the theme throughout environmental decorations, table settings and live auction displays.
HIDDEN VALLEY RANCH
An evolutionary redesign of America’s most popular Ranch dressing. Refreshed illustrations of the famed Hidden Valley with flavorful ingredients and typography in the foreground were arranged in a configuration designed to create a billboard effect. The result was a strong, consistent shelf presence which extended successfully to multiple bottle shapes, sizes and flavors.
An evolutionary redesign of America’s most popular Ranch dressing. Refreshed illustrations of the famed Hidden Valley with flavorful ingredients and typography in the foreground were arranged in a configuration designed to create a billboard effect. The result was a strong, consistent shelf presence which extended successfully to multiple bottle shapes, sizes and flavors.
THE DISNEY INSTITUTE
At the original Disney Institute resort, one could fine-tune their skills in many creative disciplines while learning from the magical story telling masters at Disney World. By building an extensive library of icons to represent all the workshop offerings, we could design a well-branded family of products which included gift store items, souvenirs and printed material.
At the original Disney Institute resort, one could fine-tune their skills in many creative disciplines while learning from the magical story telling masters at Disney World. By building an extensive library of icons to represent all the workshop offerings, we could design a well-branded family of products which included gift store items, souvenirs and printed material.
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SPRITE
A series of advertising campaign imagery targeted to young urban adults. With a street hip hop vibe, the Sprite logo and crushed Sprite cans or bottles were subtly placed in an urban environment. |
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PRESIDIO WINE
Concept for a unique die-cut Napa Valley wine label that evokes and intersects the color and flavor of Merlot wine with the cultural heritage of California’s historic Presidios, the Spanish structures built to protect the Missions of these early settlers. |
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TEJAVA
An enduring brand that symbolizes the smooth yet bold flavor of a black tea from the Indonesian island of Java. The logo and the label design for Tejava, “Tea from Java” has evolved only slightly from when I worked on the design more than 20 years ago, and originally came with a little booklet I created to tell the story of the tea’s exotic origins. |
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KORBEL
Concept for a Korbel Grappa label with typography and visual elements in the spirit of the Italian Renaissance, complementing the bottle’s elegant proportions. |
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PARAMOUNT PICTURES
Two concept directions for promoting a selection of five movies of the year from Paramount Studios for Academy Awards inclusions. |
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AMERICAN INSTITUTE OF ARCHITECTS
SAN FRANCISCO CHAPTER Poster for a juried competition of architects from San Francisco and Los Angeles. |
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SCRIPPS COLLEGE
LANG ART GALLERY Letterpress poster on handmade paper for the Art of the First People exhibit at the college gallery. |
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SEATTLE ACADEMY
OF ARTS AND SCIENCES Celebrating a “Culture of Performance” the original SAAS brand was vibrant and dynamic, expressed through colorful brush strokes and bold typography. To acknowledge and share every student’s unique story, all media featured prolific photographic content alongside the school’s painterly backdrop. With plans to open a new middle school building in 2018, SAAS shifted their original brand away from painterly elements (which suggested a heavy arts focus) to emphasizing use of their signature Cardinal Red with geometric shapes, so as to emulate the architectural features of the new building and herald a growing, unified campus. I created a logo of equal positive and negative space that aligned with the new direction and worked well with the design of the new website. This selection of work shows the progression of how I leveraged the school’s original painterly brand assets in earlier materials and later evolved towards bold red gradations and angles. Media communications were strategically released alongside planning, construction, and opening of the new building. |
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For annual events such as graduations, ceremonies, fundraisers, campaigns, open houses, new building inaugurations and more, my scope of work included creating new event brands, designing, producing, and strategizing the release of print and digital media, creating slideshows and videos choreographed to live performances, and managing teams of volunteers.
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FEEDING NORTHEAST FLORIDA
Special events and marketing campaign graphics. With a mission to solve hunger in Northeast Florida, this organization is the largest, most efficient food bank serving eight counties. |
Poster and and digital graphics for the annual Bourbon & Brisket event.
Special Covid-19 Report
Evolutionary logo redesigns
for the organization’s annual
Empty Bowls event.
for the organization’s annual
Empty Bowls event.
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UNITE THE WORLD WITH AFRICA FOUNDATION
Winter Report 2019 to highlight the organization’s work with African Youth and the community. |
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CARO WILSON
A Filipino jewelry, furniture and lifestyle accessories website on a Shopify e-commerce platform. |
Leading the design direction and collaborating with this talented Filipino designer and his local production team, we built the website to showcase his beautiful work, which marries contemporary sophistication with traditional Philippine craftsmanship and materials.
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MINDARA
Brand identity and website for my own line of hand crafted jewelry and accessories sold in Boutiques and Trunk Shows. The name derives from an island in the Philippines, my home country, called Mindoro. |
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Gift Tag
Blind Emboss Stamp
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JAX HOPE
Brand identity and T-shirt designs for JAX Hope, an organization that supports people with Parkinson’s through education, resources, services and events. |
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YOUR HONEY DO LIST PROS
Brand Identity and business cards for this busy-as-a-bee handyman service. |
RETHREADED CIRCLE OF SISTERS
Logo and digital monthly newsletters for the Rethreaded Circle of Sisters leadership group. Rethreaded is an organization that supports women survivors of human trafficking by providing support, career development, and employment. This select leadership group of dedicated volunteers and donors supports the organization through events and fund raising. The organization’s founder chose the elephant symbol because “During birth, members of a laboring mother elephant’s community stay with her for as long as needed, providing defense, protection, and support.”
Logo and digital monthly newsletters for the Rethreaded Circle of Sisters leadership group. Rethreaded is an organization that supports women survivors of human trafficking by providing support, career development, and employment. This select leadership group of dedicated volunteers and donors supports the organization through events and fund raising. The organization’s founder chose the elephant symbol because “During birth, members of a laboring mother elephant’s community stay with her for as long as needed, providing defense, protection, and support.”
